|Job||CEO of Aston Villa|
|CEO of Chelsea [ex]|
|CEO of Liverpool [ex]|
|Liverpool FC [ex]|
2014 02 20 Retrieve
[Former Liverpool managing director Christian Purslow believes Manchester United may never get back into the Champions League if they fail to qualify for two consecutive seasons] If you qualify for the Champions League you stand to make around £30 million (€36m). Next year, when that BT Sport [Champions League television rights] deal kicks in, that figure will probably double. In other words the difference between fourth and fifth place in the Premier League may be between £50-60m (€60m-73m) a year. That affects Manchester United the most. They don’t look like they’re going to be there this year. It gives Moyes and [chief executive] Edward Woodward a year to get their act together. They can live with a £30m (€36m) disadvantage for one year but, in another year’s time, if they miss out [again], they may never get back [in the Champions League].
2017 02 18 Retrieve
[Chelsea managing director Purslow steps down] I am proud of what we have all achieved, with Chelsea now enjoying great success off the field as well as on it and a commercial team in place to help cement Chelsea’s position at the top of the game
2017 10 10 Retrieve
[Former Reds CEO Christian Purslow believes there is no better manager to take on the challenge of competing with the elite on a limited budget] He’s two years into this job that looked to be perfect for Jurgen Klopp. There are great similarities between what he achieved at Dortmund, what he was expected to achieve - which was to compete with an absolute behemoth in Bayern Munich, while spending less money, both on wages and in the transfer market. That is the job description at Liverpool.
[Purslow added on Liverpool having to compete with big spenders such as Manchester United, Chelsea and Manchester City] There are revenue differences between Manchester United and Liverpool. Liverpool’s are still superb but they are a fraction of Manchester United. And yet the Liverpool manager is expected to compete with United and beat them, exactly as Klopp did - winning two league titles in Germany against Bayern Munich with a fraction of their spending. He is perfect for Liverpool. It is an innately difficult project, to compete with less money
2018 01 30 Retrieve
[Former managing director of the Reds, Christian Purslow, has accused John W Henry and Fenway Sports Group of prioritising money over on-field success over Coutinho sale] fans don’t care about bank balances, they care about winning.
It’s quite exceptional to see a top team in contention in two important trophies (the Champions League and the FA Cup), and obviously the day-to-day business of making sure you’re in the top four. They’re all very, very live season challenges Liverpool face.
To effectively put money in the bank and take a player away - any football expert would say the likelihood of winning the Champions League without him has reduced, the likelihood of coming fourth is reduced, and they have already gone out of the FA Cup - is in pure footballing terms, a gamble.
Strategy and business is a very artificial separation because this sport centres around what happens on the field. There’s no use to Liverpool strategically to consistently not win trophies and, God forbid, not get top four
I would have thought the businessmen in the ownership group would not have needed to have taken that gamble. I would have expected – if they needed to give the player certainty, that he was going to fulfil his dream and go to Barcelona – then the deal could have been done with either money now with a loan back, or a contract deferred delivery of player and money in May
This player is a starter for Brazil, playing brilliantly. If Paris Saint-Germain, Real Madrid and Barcelona are all in for Coutinho on the back of a World Cup, this player may have been £200 million. The winners were Barcelona, the losers were Liverpool – other than their bank balance. Fans don’t care about bank balances, they care about winning.
We saw Xabi Alonso go to Real Madrid, we saw Javier Mascherano go to Barcelona – they do go eventually. What we’re debating is whether Coutinho was always going to end up at Barcelona, we’re debating why they would take that money and risk in January.
Klopp project is two-and-a half-years underway here and probably the next step in Jurgen’s success would be a trophy. Liverpool have the makings of a really dangerous team in the Champions League. Home second leg in the knockout stages? Nobody wants to go there even defending a one or two-goal lead. (If you reach) the last eight of the Champions League, anything can happen. But one thing is for certain, it’s less likely without Coutinho. I would have thought Fenway would have prioritised winning that
2018 06 02 Retrieve
[Klopp has been mentioned as a possible successor to Zinedine Zidane, but Christian Purslow thinks he’ll remain at Anfield] The key difference I think for the last five, 10, 15, 20 years, is the sheer amount of wealth in the Premier League means there’s no economic reason for those managers to move to Real Madrid.
It boils down to prestige, trophies and where they see the potential of their current situation. There is no way I think Jurgen Klopp is going to be tempted to move given the season he’s just come off
I’m less certain about Pochettino. I saw his comments and he didn’t exactly dismiss it. He’s got a long-term contract - well done Daniel Levy. It would cost Madrid a huge amount of money to sign Pochettino, to break that contract. But I think if they offer Spurs £50 million and he wanted to go, stranger things have happened in football.
2020 04 25 Retrieve
[Chelsea fail to agree wage reduction with players] Our players and staff feel great solidarity with the many clubs in the football pyramid who have financial problems and we believe it is right and proper that the Premier League as a whole takes action on its finances collectively to enable it to be able to continue to provide vital funding throughout the game in England
2020 04 25 Retrieve
[Aston Villa players to take 25 per cent wage cut for four months. Villa have now confirmed their players have agreed to a wage cut, with club CEO Christian Purslow saying the measure will] protect the livelihoods of our precious staff and their families. First-team players, first-team coaches and senior management have all agreed to defer 25% of their salaries for four months to assist the club during this period of uncertainty with a further review taking place at the end of this period
Our players and staff feel great solidarity with the many clubs in the football pyramid who have financial problems and we believe it is right and proper that the Premier League as a whole takes action on its finances collectively to enable it to be able to continue to provide vital funding throughout the game in England
Stay Home, Protect The NHS, Save Lives
The decision we made was in the best interests of the club and its staff. We’ve been very transparent that we’re run in a self-financed manner. Ultimately, if we had the available cash flow to not have to take up schemes then, like other football clubs have, we would